Market Positioning….Timing…Negotiation Skills…
The Sonoran Home Team and our team of experienced associates have seen the ups and downs of the Fountain Hills Real Estate Market. We know what it takes to sell your home, and we’re eager to assist you at every step.
First Step Pricing: We’ll provide you with several different sources of valuation information. Together, we’ll determine your home’s worth and develop a marketing strategy to get the best purchase price possible.
Next: Information Gathering… We’ll begin to gather information about your home’s history, details of features and benefits, information about insurance, homeowners associations, flood districting, and anything a buyer will need in order to fall in love with your home.
Step 3 Staging of Your Home: The way we live in our homes is not the same as when we sell the home. We’ll make recommendations large and small to maximize your home’s perceived value and to show it off to it’s best advantage.
Step 4 Professional Photography: Buyers will see your home in top selling condition. With our signature “Lights, Camera, Action” promise, your home will show to its fullest potential.
Step 5 Virtual Tour, Color Brochure and Marketing Portal Syndication: A virtual tour is a MUST for each of our house listings. Your Virtual Tour will go out immediately to hundreds of web portals and web crawlers. Your home will get the exposure it commands when we syndicate the information to all available portals around Arizona, nationally and internationally. Your home will be featured on websites like Zillow, Trulia and Realtor.com. A full-color, detailed brochure will be created on your home and will be ready immediately when your listing goes live. The brochure will be placed in an information box with our For Sale Sign, and will be replenished frequently.
Step 6 Promote, Promote, Promote: After your listing goes live, Our signature Relocation Guide is your passport to marketing success! Check out www.MoveToFountainHills.com, a magazine devoted to generating interest in Fountain Hills and the surrounding area. Just imagine that your property will be featured, with live links, professional photography and detailed information to everyone seeking to learn about Fountain Hills, Arizona. We also promote Fountain Hills–and your home in many area publications! Check out our advertising placements in places like “Homes and Land of North Scottsdale,”…..“Home Guide of Fountain Hills,” ……“The Fountain Hills Community Guide,”…….”Fountain Hills Visitors Bureau Magazine”……”Fountain Hills Times”
Step 7 Realtor Marketing: The real estate community both in Fountain Hills and throughout the valley will be exposed to your home through our marketing. Locally, we will host a Broker Brunch, hosting 30-60 agents who will be in your home for approximately one hour…great exposure!
Step 8 Social and Event Marketing: The Sonoran Lifestyle Real Estate office, located on the famed Avenue of the Fountains, is “Ground Zero” in the Fountain Hills social scene, hosting weekly events and socials for clients and customers and visitors to the community. Our “Sonoran Gallery” welcomes visitors, provides high quality marketing images and information about the community, and provides a place to educate newcomers, turning them into prospects and buyers. No other office in Fountain Hills operates so effectively! The Sonoran Team are also experts at Social Media Marketing. Be sure to “Like” the team’s Facebook page at https://www.facebook.com/HomesInFountainHillsArizona for posts about local happenings, school news, real estate values, and more!
Step 9 Feedback and Refinement: We offer you a system that provides electronic feedback gained from real estate agents who have shown your home. When they provide feedback, you’ll receive that feedback in real time. We’ll also provide updated sales and inventory information. This will give us an opportunity to work with you, adjusting our positioning, pricing or other details to gain the quickest possible sale.
Step 10 Negotiation, Escrow and Inspection: Okay, so that’s really about 5-6 steps, but to simplify…it’s all about experience and expertise. You want experience in the trenches negotiating your best price. You want someone committed to getting not only the highest and best price for your home, but who will also continue to strategize throughout the inspection process, giving you information and feedback to help you preserve equity dollars in this later round of negotiation. Finally, you want a team that provides good communication and information in a timely manner so that the escrow period culminates in a timely closing that minimizes the inconvenience to your family.
Your needs are our top priority. We’ll be available when you need us — on the go, by phone and via text message. Our team is here 7-days a week to assist you!